grthtrhthjhtyjytjytkergtrhtrjytjerhrfh4:24 29/09/2026Return-Path: Received: from ambar.servidorlinux16.com by ambar.servidorlinux16.com with LMTP id 6C3rK4IddGJadQAAm9P8sg (envelope-from ); Thu, 05 May 2022 15:54:58 -0300 Return-path: Envelope-to: fmateu@bagno-company.com, vvalles@bagno-company.com Delivery-date: Thu, 05 May 2022 15:54:58 -0300 Received: from server571.dinamichosting.com ([179.27.153.30]:40279) by ambar.servidorlinux16.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384 (Exim 4.94.2) (envelope-from ) id 1nmgcs-0005zU-Sd; Thu, 05 May 2022 15:54:58 -0300 DKIM-Signature: v=1; a=rsa-sha256; q=dns/txt; c=relaxed/relaxed; d=mazcomunicacion.com.uy; s=default; h=Content-Type:Cc:To:Subject:Message-ID: Date:From:In-Reply-To:References:MIME-Version:Sender:Reply-To: Content-Transfer-Encoding:Content-ID:Content-Description:Resent-Date: Resent-From:Resent-Sender:Resent-To:Resent-Cc:Resent-Message-ID:List-Id: List-Help:List-Unsubscribe:List-Subscribe:List-Post:List-Owner:List-Archive; bh=eAJzqkl6uqg59qzifjfWsCcCZfr/ngoUD4qGDSy18nA=; b=NvP8E4bpk7PoZCCh+QlSPXc2Oz h0sU8/Wkik+WGXFSO7f4DmRLo1gFQu/J2tmVFACJ+EH+h/hAJNnzHCQ9ZG6UlLvIxAQFpYQbAjnLV Qt/o4PeD02eq61Hdfm9vk4b1wrBgROg6aG56iTFFtuT0APjiEheB+/zkInWzpMyA7n72iK09y7ncz ipWSvvSNvs8Ov3vMHw+wJ17G5AhrRR7iuGRR66WUlQXp/FbSmHoZC9RRgHqCgByP4E9PSOAt0p0V7 W5UZXkZncKbmGIBJthx/TQ1k8UkKYB3TQd8O+nY0oGuRt0xF+1TKz+J6NsU7cBFTeGGJB1Y2W8EY7 hKT9tjUA==; Received: from mail-wm1-f45.google.com ([209.85.128.45]:55953) by server571.dinamichosting.com with esmtpsa (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_128_GCM_SHA256 (Exim 4.95) (envelope-from ) id 1nmgbs-000IBb-HL; Thu, 05 May 2022 15:53:56 -0300 Received: by mail-wm1-f45.google.com with SMTP id m62so3187055wme.5; Thu, 05 May 2022 11:53:55 -0700 (PDT) X-Gm-Message-State: AOAM533JxscOwgaZ7Fx4k5IVlRZhWx+P1EYl8dSFdg6/VyJb0e1Xe39k fW/6BG6lSGdqJoLvbtRsNSDJXBzIeT0bUoF4/Hk= X-Google-Smtp-Source: ABdhPJwCnqKrTyuO9yw9h1XztUh8Ofq6RJrPKoF239Gpv+1E3EHyjUWMFV8+ncFWmyff+TzjUuVKfanKVeLCRX0NCPU= X-Received: by 2002:a1c:4b12:0:b0:394:3558:a95e with SMTP id y18-20020a1c4b12000000b003943558a95emr6276232wma.147.1651776833775; Thu, 05 May 2022 11:53:53 -0700 (PDT) MIME-Version: 1.0 References: <010501d85fef$76efd040$64cf70c0$@posicion.uy> In-Reply-To: <010501d85fef$76efd040$64cf70c0$@posicion.uy> From: Mariana Borgarelli Date: Thu, 5 May 2022 15:53:16 -0300 X-Gmail-Original-Message-ID: Message-ID: Subject: Re: Plan Digital To: =?UTF-8?B?UGVkcm8gUGnDsWV5csO6YQ==?= Cc: Rosario Terra , Felipe Mateu , Alicia Suarez , Victoria Valles Content-Type: multipart/mixed; boundary="0000000000006d302505de4843fb" X-AntiAbuse: This header was added to track abuse, please include it with any abuse report X-AntiAbuse: Primary Hostname - server571.dinamichosting.com X-AntiAbuse: Original Domain - bagno-company.com X-AntiAbuse: Originator/Caller UID/GID - [47 12] / [47 12] X-AntiAbuse: Sender Address Domain - mazcomunicacion.com.uy X-Get-Message-Sender-Via: server571.dinamichosting.com: authenticated_id: mborgarelli@mazcomunicacion.com.uy X-Authenticated-Sender: server571.dinamichosting.com: mborgarelli@mazcomunicacion.com.uy X-Source: X-Source-Args: X-Source-Dir: X-Spam-Status: No, score=-2.1 X-Spam-Score: -20 X-Spam-Bar: -- X-Ham-Report: Spam detection software, running on the system "ambar.servidorlinux16.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Hola a todos como estan? Copio textual los mensajes de Whatsapp que envió Rosario hoy al grupo para que nos quede a todos por esta vía y tener mejor orden sobre sus comentarios sobre los planes de medios. Content analysis details: (-2.1 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- -1.9 BAYES_00 BODY: Bayes spam probability is 0 to 1% [score: 0.0000] -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_MESSAGE BODY: HTML included in message -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature -0.1 DKIM_VALID_EF Message has a valid DKIM or DK signature from envelope-from domain -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.0 T_SCC_BODY_TEXT_LINE No description available. 0.0 T_REMOTE_IMAGE Message contains an external image X-Spam-Flag: NO --0000000000006d302505de4843fb Content-Type: multipart/alternative; boundary="0000000000006d302305de4843f9" --0000000000006d302305de4843f9 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hola a todos como estan? Copio textual los mensajes de Whatsapp que envi=C3=B3 Rosario hoy al grupo = para que nos quede a todos por esta v=C3=ADa y tener mejor orden sobre sus comentarios sobre los planes de medios. Quedamos a las ordenes por si nos quieren hacer alguna otra aclaraci=C3=B3n= . Saludos Mariana *Devoluci=C3=B3n del plan de pauta digital* *Ajustamos el presupuesto original de 44100 a 40400 ya que en abril no pautamos, o sea son 11 meses para asignar* *en el plan que mandaron la inversi=C3=B3n era mayor mas all=C3=A1 de eso, = asi que la ajustamos, manteniendo los porcentajes de asignaci=C3=B3n por medio que hab= =C3=ADamos definido. Redes Sociales se mantiene en 44%, y bajamos 2 puntos porcentuales a Google para darselos a You Tube ya que vamos a contar con una pieza profesional que puede rendir.* *De todos modos, ahora mayo y junio salimos con todo y cuando midamos resultados vemos en que rindi=C3=B3 m=C3=A1s la inversi=C3=B3n y profundiza= mos por ahi, les parece? siempre respetando el presupuesto total aprobado* El mi=C3=A9, 4 may 2022 a la(s) 16:45, escribi=C3=B3: > Hola Rosario! Te paso el plan. En la primera hoja est=C3=A1 planificado t= odo el > a=C3=B1o. En la segunda hoja est=C3=A1 puntualmente la campa=C3=B1a de ma= yo y junio. > > Cualquier cosa, me avisan. > > Saludos, > > > > Pedro > > > > *De:* Rosario Terra > *Enviado el:* martes, 3 de mayo de 2022 22:04 > *Para:* pedro@posicion.uy > *CC:* Felipe Mateu ; asuarezmaz@gmail.com; > Victoria Valles ; Mariana Borgarelli < > mborgarelli.mazcomunicacion@gmail.com> > *Asunto:* Re: Estructura de Google Buscadores > > > > Gracias Pedro, una pena arrancar de cero pero no queda otra que hacerlo! > Vamos a tener que probar hasta entender que funciona mejor > > Yo aclararia siempre que hablamos del 25 que es con tarjetas santander y > lo mencionaria en todos > > Tambi=C3=A9n falta hablar del nuevo showroom > > saludos > > Rosario > > > > El mar, 3 may 2022 a las 17:13, escribi=C3=B3: > > Hola Felipe c=C3=B3mo estas? > > Tal como conversaste con Alicia, y ya que no tenemos la estructura que se > ven=C3=ADa trabajando en Google Buscadores, tenemos que armarla desde cer= o. > > La estructura se compone de diferentes grupos, en cada grupo hay palabras > relacionadas y anuncios que refieren a esas palabras. > > Adjunto un Excel con ejemplo de tres grupos. No hay limite de palabras > clave para cada grupo ni de anuncios. > > Los anuncios se componen de dos t=C3=ADtulos de hasta 35 caracteres cada = uno y > una descripci=C3=B3n de hasta 90 caracteres. > > Lo ideal es determinar cuales son los grupos de palabras m=C3=A1s relevan= tes. > > Lo que va a adjunto es solo un ejemplo, para ilustrar c=C3=B3mo funciona. > > > > Saludos y quedo a las =C3=B3rdenes por cualquier duda, > > > > Pedro Pi=C3=B1eyr=C3=BAa > > > > > > > > > > > > > Libre de virus. www.avast.com > > > > > --=20 *Mariana Borgarelli Osta* Mail: mborgarelli@mazcomunicacion.com.uy Tel: 098 044 395 Web: www.mazcomunicacion.com.uy --0000000000006d302305de4843f9 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable
Hola a todos como estan?

Copio textual = los mensajes de Whatsapp que envi=C3=B3=C2=A0Rosario hoy al grupo=C2=A0 par= a que nos quede a todos por esta v=C3=ADa y tener mejor orden sobre sus com= entarios sobre los planes de medios.

Quedamos a la= s ordenes por si nos quieren hacer alguna otra aclaraci=C3=B3n.
S= aludos
Mariana=C2=A0

Devoluci=C3=B3n del plan de pauta digital
=
Ajustamos el presupuesto original de 44100 a 40400 ya que en abril no = pautamos, o sea son 11 meses para asignar

en = el plan que mandaron la inversi=C3=B3n era mayor mas all=C3=A1 de eso, asi = que la ajustamos, manteniendo los porcentajes de asignaci=C3=B3n por medio = que hab=C3=ADamos definido. Redes Sociales se mantiene en 44%, y bajamos 2 = puntos porcentuales a Google para darselos a You Tube ya que vamos a contar= con una pieza profesional que puede rendir.

= De todos modos, ahora mayo y junio salimos con todo y cuando midamos result= ados vemos en que rindi=C3=B3 m=C3=A1s la inversi=C3=B3n y profundizamos po= r ahi, les parece? siempre respetando el presupuesto total aprobado<= /i>





El= mi=C3=A9, 4 may 2022 a la(s) 16:45, <pedro@posicion.uy> escribi=C3=B3:

Hola Rosario! Te paso el plan. En la primera hoja est= =C3=A1 planificado todo el a=C3=B1o. En la segunda hoja est=C3=A1 puntualme= nte la campa=C3=B1a de mayo y junio.

Cualquier cosa, me avisan.

Saludos,

=C2=A0

Pedro

=C2=A0

De: Rosario Terra= <ros= arioterrarompani@gmail.com>
Enviado el: martes, 3 de mayo= de 2022 22:04
Para: pedro@posicion.uy
CC: Felipe Mateu <fmateu@bagno-company.co= m>; asuare= zmaz@gmail.com; Victoria Valles <vvalles@bagno-company.com>; Mariana Borg= arelli <mborgarelli.mazcomunicacion@gmail.com>
Asunto:= Re: Estructura de Google Buscadores

=C2=A0

Gracias = Pedro, una pena arrancar de cero pero no queda otra que hacerlo! Vamos a te= ner que probar hasta entender que funciona mejor

Yo aclararia=C2=A0siempre que hablamos del=C2=A025 que e= s con tarjetas santander y lo mencionaria=C2=A0en todos

Tambi=C3=A9n falta hablar del nuevo showroo= m

saludos<= /p>

Rosario

<= p class=3D"MsoNormal">=C2=A0

El mar, 3 may 2022 a las 17:13, <pedro@posicion.uy> escribi=C3=B3:<= /p>

Hola Felip= e c=C3=B3mo estas?

Tal como convers= aste con Alicia, y ya que no tenemos la estructura que se ven=C3=ADa trabaj= ando en Google Buscadores, tenemos que armarla desde cero.

La estructura se compone de diferentes grupos, en c= ada grupo hay palabras relacionadas y anuncios que refieren a esas palabras= .

Adjunto un Excel con ejemplo de t= res grupos. No hay limite de palabras clave para cada grupo ni de anuncios.=

Los anuncios se componen de dos t= =C3=ADtulos de hasta 35 caracteres cada uno y una descripci=C3=B3n de hasta= 90 caracteres.

Lo ideal es determi= nar cuales son los grupos de palabras m=C3=A1s relevantes.

Lo que va a adjunto es solo un ejemplo, para ilustr= ar c=C3=B3mo funciona.

=C2=A0

Saludos y quedo a las =C3=B3rdenes por c= ualquier duda,

=C2=A0=

Pedro Pi=C3=B1eyr=C3=BAa

=C2=A0

=C2=A0<= /u>

=C2=A0

=C2=A0

<= img border=3D"0" width=3D"46" height=3D"29" style=3D"width: 0.4791in; heigh= t: 0.302in;" id=3D"gmail-m_-2362075725618300411_x0000_i1025" src=3D"https:/= /ipmcdn.avast.com/images/icons/icon-envelope-tick-round-orange-animated-no-= repeat-v1.gif">

Libre de virus. www.avast.com

=C2=A0<= /p>



--
<= div dir=3D"ltr">

Mariana Borgarelli Osta
Tel: 098 044 395



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