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Envelope-to: Juan.Mateu@viadisegno.com
Delivery-date: Tue, 06 Oct 2026 09:28:02 -0300
Subject: =?utf-8?Q?C=C3=B3mo=20Supermercados=20Liro=20concilia=20m=C3=A1s=20de=20100.000=20l=C3=ADneas=20por=20mes?=
From: DaMap <contacto@damap.tech>
Reply-To: =?utf-8?Q?DaMap?= <contacto@damap.tech>
To: <Juan.Mateu@viadisegno.com>
Date: Tue,  6 Oct 2026 12:26:56 +0000
Message-ID: <bedc394dd52465e1c51bd2d07.22bfa97bb5.20261006122648.c1d252a1a7.e4cdd3ce@mail63.atl261.mcdlv.net>
Feedback-ID: 199644390:199644390.10346746:us14:mc
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De 2023 a hoy: del cup=C3=B3n al banco=2C local por local. =E2=80=87=CD=8F=
=E2=80=8C =E2=80=87=CD=8F=E2=80=8C =E2=80=87=CD=8F=E2=80=8C =E2=80=87=CD=
=8F=E2=80=8C =E2=80=87=CD=8F=E2=80=8C =E2=80=87=CD=8F=E2=80=8C =E2=80=87=
=CD=8F=E2=80=8C =E2=80=87=CD=8F=E2=80=8C =E2=80=87=CD=8F=E2=80=8C =E2=80=
=87=CD=8F=E2=80=8C =E2=80=87=CD=8F=E2=80=8C =E2=80=87=CD=8F=E2=80=8C =E2=
=80=87=CD=8F=E2=80=8C =E2=80=87=CD=8F=E2=80=8C =E2=80=87=CD=8F=E2=80=8C=
 =E2=80=87=CD=8F=E2=80=8C

https://damap.tech/?utm_source=3Dmailchimp&utm_medium=3Demail&utm_campaign=
=3Dnewsletter-caso-liro&utm_source=3DDaMap&utm_campaign=3Dc1d252a1a7-newsl=
etter-caso-liro&utm_medium=3Demail&utm_term=3D0_-6fe2caf4bb-745572212 Caso de =C3=A9xito  =C2=B7  Octubre 2026
https://damap.tech/caso-de-exito-supermercados-liro-seis-procesadoras/?utm=
_source=3Dmailchimp&utm_medium=3Demail&utm_campaign=3Dnewsletter-caso-liro=
&utm_source=3DDaMap&utm_campaign=3Dc1d252a1a7-newsletter-caso-liro&utm_med=
ium=3Demail&utm_term=3D0_-6fe2caf4bb-745572212

Caso de =C3=A9xito  =C2=B7  Supermercados Liro

** Seis procesadoras=2C una sola conciliaci=C3=B3n
------------------------------------------------------------

En un supermercado=2C cada venta con tarjeta pasa por la caja y despu=C3=
=A9s por una procesadora distinta seg=C3=BAn la tarjeta. Cada una tiene su=
 formato=2C su calendario y sus descuentos. En Liro=2C cruzar todo eso a m=
ano=2C local por local=2C se llevaba m=C3=A1s de 30 horas por mes.

Liro empez=C3=B3 con DaMap en 2023 conciliando sus tarjetas. Fue sumando p=
rocesos y dejando que DaMap automatice y opere cada vez m=C3=A1s. Desde ag=
osto=2C pasa su operaci=C3=B3n a la nueva infraestructura de DaMap: los cu=
pones entran solos=2C se unifican=2C se etiquetan y se concilian hasta el=
 banco.

M=C3=A1s de 100.000 l=C3=ADneas conciliadas por mes=2C del cup=C3=B3n al b=
anco.

El costo real de cobrar con cada tarjeta=2C cup=C3=B3n por cup=C3=B3n: ara=
ncel=2C IVA=2C retenciones y financiaci=C3=B3n.

Un calendario con las liquidaciones que van a entrar=2C verificadas contra=
 el banco.

=E2=80=9CHoy tenemos todo centralizado en un solo lugar. Entramos y en min=
utos vemos c=C3=B3mo est=C3=A1 cada local y cada procesadora=2C sin armar=
 planillas.=E2=80=9D

Silvia Izquierdo=2C Directora Administrativa y Financiera=2C Supermercados=
 Liro

** =C2=BFSab=C3=A9s cu=C3=A1nto te cobr=C3=B3 de arancel cada procesadora=
 el mes pasado=2C y si era lo acordado?
------------------------------------------------------------

Si la respuesta es =E2=80=9Cno del todo=E2=80=9D=2C te mostramos en 20 min=
utos c=C3=B3mo se ver=C3=ADa tu operaci=C3=B3n en DaMap.

Le=C3=A9 el caso completo  =E2=86=92 (https://damap.tech/caso-de-exito-sup=
ermercados-liro-seis-procesadoras/?utm_source=3Dmailchimp&utm_medium=3Dema=
il&utm_campaign=3Dnewsletter-caso-liro&utm_source=3DDaMap&utm_campaign=3Dc=
1d252a1a7-newsletter-caso-liro&utm_medium=3Demail&utm_term=3D0_-6fe2caf4bb=
-745572212)
DaMap

Conciliaci=C3=B3n y control financiero para empresas de LatAm.
damap.tech (https://damap.tech/?utm_source=3Dmailchimp&utm_medium=3Demail&=
utm_campaign=3Dnewsletter-caso-liro&utm_source=3DDaMap&utm_campaign=3Dc1d2=
52a1a7-newsletter-caso-liro&utm_medium=3Demail&utm_term=3D0_-6fe2caf4bb-745572212)  =C2=B7  LinkedIn (https://www.linkedin.com/company/damap/?=
utm_source=3DDaMap&utm_campaign=3Dc1d252a1a7-newsletter-caso-liro&utm_medi=
um=3Demail&utm_term=3D0_-6fe2caf4bb-745572212)

Recib=C3=ADs este correo porque dejaste tus datos en damap.tech o hablaste=
 con alguien del equipo.
DaMap . Parque de Innovaci=C3=B3n del LATU=2C Avda. Italia 6201 . Montevid=
eo 11300 . Uruguay
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52465e1c51bd2d07&id=3D650c1bb125&t=3Db&e=3D22bfa97bb5&c=3Dc1d252a1a7)  =C2=
=B7  Actualizar mis datos (https://tech.us14.list-manage.com/profile?u=3Db=
edc394dd52465e1c51bd2d07&id=3D650c1bb125&e=3D22bfa97bb5&c=3Dc1d252a1a7)  =C2=
=B7  Ver en el navegador (https://mailchi.mp/damap/caso-supermercados-liro=
-seis-procesadoras?e=3D22bfa97bb5)
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<title>C=C3=B3mo Supermercados Liro concilia m=C3=A1s de 100.000 l=C3=ADne=
as por mes</title>

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<div style=3D"display:none;font-size:1px;color:#eef2f6;line-height:1px;max=
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 De 2023 a hoy: del cup=C3=B3n al banco=2C local por local.
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 <a href=3D"https://us.list-manage.com/Whl7ypswij9?e=3D22bfa97bb5&c2id=3D=
7882f710f3c9907c6d70e0f107aa4c69&m=3DROtCYqIxMACivgsZ877FflxGqkk-oxJV3tgSTQJ1DMjb-I4kCt6aX4cwVfDJ" target=3D"_blank" style=
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 <img src=3D"https://damap.tech/wp-content/uploads/2025/12/Logotipofooter_=
DaMap.png" width=3D"170" height=3D"44" alt=3D"DaMap" style=3D"width:170px;=
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b7a;font-weight:700;">
 Caso de =C3=A9xito &nbsp;=C2=B7&nbsp; Octubre 2026
 </td>
 </tr>
 </table>
 </td>
 </tr>
 <tr>
 <td style=3D"padding:0;">
 <a href=3D"https://us.list-manage.com/4oCtZymS5bS?e=3D22bfa97bb5&c2id=3D=
7882f710f3c9907c6d70e0f107aa4c69&m=3DFeui6K_G_8xBstCTzEvmpIh6z2uggJCON_MIF36BnvQGD3HpxUVSPtPud_fG" target=3D"_blank" style=
=3D"text-decoration:none;">
 <img src=3D"https://mcusercontent.com/bedc394dd52465e1c51bd2d07/images/25=
0a07e8-1dbf-9ea5-db1c-39d365712fe6.jpg" width=3D"600" height=3D"338" alt=
=3D"Caso de =C3=A9xito: Supermercados Liro=2C seis procesadoras=2C una sol=
a conciliaci=C3=B3n" style=3D"width:100%;max-width:600px;height:auto;displ=
ay:block;">
 </a>
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 </tr>
 <tr>
 <td class=3D"dm-pad" style=3D"padding:30px 34px 32px 34px;background-colo=
r:#0b2e4f;">
 <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=
=3D"0"><tr>
 <td style=3D"width:44px;height:4px;background-color:#5fd3e8;font-size:0;l=
ine-height:0;">&nbsp;</td>
 </tr></table>
 <div style=3D"height:14px;line-height:14px;font-size:0;">&nbsp;</div>
 <div style=3D"font-family:'Plus Jakarta Sans'=2CArial=2CHelvetica=2Csans-=
serif;font-size:12px;line-height:16px;letter-spacing:2px;text-transform:up=
percase;color:#5fd3e8;font-weight:800;">
 Caso de =C3=A9xito &nbsp;=C2=B7&nbsp; Supermercados Liro
 </div>
 <h1 class=3D"dm-h1" style=3D"margin:12px 0 0 0;font-family:'Plus Jakarta=
 Sans'=2CArial=2CHelvetica=2Csans-serif;font-size:30px;line-height:36px;co=
lor:#ffffff;font-weight:800;letter-spacing:-0.3px;">
 Seis procesadoras=2C una sola conciliaci=C3=B3n
 </h1>
 <p style=3D"margin:16px 0 0 0;font-family:'Plus Jakarta Sans'=2CArial=2CH=
elvetica=2Csans-serif;font-size:16px;line-height:25px;color:#c4d6e6;">
 En un supermercado=2C cada venta con tarjeta pasa por la caja y despu=C3=
=A9s por una procesadora distinta seg=C3=BAn la tarjeta. Cada una tiene su=
 formato=2C su calendario y sus descuentos. En Liro=2C cruzar todo eso a m=
ano=2C local por local=2C se llevaba m=C3=A1s de 30 horas por mes.
 </p>
 </td>
 </tr>
 <tr>
 <td class=3D"dm-pad" style=3D"padding:30px 34px 4px 34px;background-color=
:#ffffff;">
 <p style=3D"margin:0;font-family:'Plus Jakarta Sans'=2CArial=2CHelvetica=
=2Csans-serif;font-size:16px;line-height:26px;color:#1c2b36;">
 Liro empez=C3=B3 con DaMap en 2023 conciliando sus tarjetas. Fue sumando=
 procesos y dejando que DaMap automatice y opere cada vez m=C3=A1s. Desde=
 agosto=2C pasa su operaci=C3=B3n a la nueva infraestructura de DaMap: los=
 cupones entran solos=2C se unifican=2C se etiquetan y se concilian hasta=
 el banco.
 </p>
 <table role=3D"presentation" width=3D"100%" cellpadding=3D"0" cellspacing=
=3D"0" border=3D"0" style=3D"margin-top:22px;">
 <tr>
 <td valign=3D"top" style=3D"width:22px;padding-bottom:14px;">
 <div style=3D"width:8px;height:8px;margin-top:9px;border-radius:4px;backg=
round-color:#5fd3e8;font-size:0;line-height:0;">&nbsp;</div>
 </td>
 <td valign=3D"top" style=3D"padding-bottom:14px;font-family:'Plus Jakarta=
 Sans'=2CArial=2CHelvetica=2Csans-serif;font-size:16px;line-height:25px;co=
lor:#1c2b36;">
 <strong style=3D"color:#0b2e4f;">M=C3=A1s de 100.000 l=C3=ADneas concilia=
das por mes</strong>=2C del cup=C3=B3n al banco.
 </td>
 </tr>
 <tr>
 <td valign=3D"top" style=3D"width:22px;padding-bottom:14px;">
 <div style=3D"width:8px;height:8px;margin-top:9px;border-radius:4px;backg=
round-color:#5fd3e8;font-size:0;line-height:0;">&nbsp;</div>
 </td>
 <td valign=3D"top" style=3D"padding-bottom:14px;font-family:'Plus Jakarta=
 Sans'=2CArial=2CHelvetica=2Csans-serif;font-size:16px;line-height:25px;co=
lor:#1c2b36;">
 <strong style=3D"color:#0b2e4f;">El costo real de cobrar con cada tarjeta=
</strong>=2C cup=C3=B3n por cup=C3=B3n: arancel=2C IVA=2C retenciones y fi=
nanciaci=C3=B3n.
 </td>
 </tr>
 <tr>
 <td valign=3D"top" style=3D"width:22px;">
 <div style=3D"width:8px;height:8px;margin-top:9px;border-radius:4px;backg=
round-color:#5fd3e8;font-size:0;line-height:0;">&nbsp;</div>
 </td>
 <td valign=3D"top" style=3D"font-family:'Plus Jakarta Sans'=2CArial=2CHel=
vetica=2Csans-serif;font-size:16px;line-height:25px;color:#1c2b36;">
 <strong style=3D"color:#0b2e4f;">Un calendario con las liquidaciones que=
 van a entrar</strong>=2C verificadas contra el banco.
 </td>
 </tr>
 </table>
 </td>
 </tr>
 <tr>
 <td class=3D"dm-pad" style=3D"padding:26px 34px 0 34px;background-color:#=
ffffff;">
 <table role=3D"presentation" width=3D"100%" cellpadding=3D"0" cellspacing=
=3D"0" border=3D"0" style=3D"background-color:#f4f8fb;border-left:4px soli=
d #5fd3e8;border-radius:0 10px 10px 0;">
 <tr>
 <td style=3D"padding:22px 24px 22px 22px;">
 <p style=3D"margin:0;font-family:'Plus Jakarta Sans'=2CArial=2CHelvetica=
=2Csans-serif;font-size:17px;line-height:26px;color:#0b2e4f;font-weight:60=
0;">
 &ldquo;Hoy tenemos todo centralizado en un solo lugar. Entramos y en minu=
tos vemos c=C3=B3mo est=C3=A1 cada local y cada procesadora=2C sin armar p=
lanillas.&rdquo;
 </p>
 <p style=3D"margin:12px 0 0 0;font-family:'Plus Jakarta Sans'=2CArial=2CH=
elvetica=2Csans-serif;font-size:13px;line-height:19px;color:#5b6b7a;">
 <strong style=3D"color:#0b2e4f;">Silvia Izquierdo</strong>=2C Directora A=
dministrativa y Financiera=2C Supermercados Liro
 </p>
 </td>
 </tr>
 </table>
 </td>
 </tr>
 <tr>
 <td class=3D"dm-pad" style=3D"padding:30px 34px 34px 34px;background-colo=
r:#ffffff;">
 <table role=3D"presentation" width=3D"100%" cellpadding=3D"0" cellspacing=
=3D"0" border=3D"0" style=3D"background-color:#e6f7fb;border-radius:10px;"=
>
 <tr>
 <td align=3D"center" style=3D"padding:30px 26px 30px 26px;">
 <h2 class=3D"dm-h2" style=3D"margin:0;font-family:'Plus Jakarta Sans'=2CA=
rial=2CHelvetica=2Csans-serif;font-size:20px;line-height:28px;color:#0b2e4=
f;font-weight:800;">
 =C2=BFSab=C3=A9s cu=C3=A1nto te cobr=C3=B3 de arancel cada procesadora el=
 mes pasado=2C y si era lo acordado?
 </h2>
 <p style=3D"margin:12px 0 0 0;font-family:'Plus Jakarta Sans'=2CArial=2CH=
elvetica=2Csans-serif;font-size:15px;line-height:23px;color:#33586f;">
 Si la respuesta es &ldquo;no del todo&rdquo;=2C te mostramos en 20 minuto=
s c=C3=B3mo se ver=C3=ADa tu operaci=C3=B3n en DaMap.
 </p>
 <div style=3D"height:22px;line-height:22px;font-size:0;">&nbsp;</div>
 <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=
=3D"0" align=3D"center"><tr>
 <td align=3D"center" bgcolor=3D"#0b2e4f" style=3D"border-radius:8px;">
 <a href=3D"https://us.list-manage.com/uqHwiKBYNfd?e=3D22bfa97bb5&c2id=3D=
7882f710f3c9907c6d70e0f107aa4c69&m=3D6qYGA3icfigNDuTJkjdgSHN-kti5DmePT27uMNK3yoKKvsD0N9P4lqy3XObE" target=3D"_blank" style=
=3D"display:inline-block;padding:14px 32px;font-family:'Plus Jakarta Sans'=
=2CArial=2CHelvetica=2Csans-serif;font-size:15px;line-height:18px;font-wei=
ght:800;color:#ffffff;text-decoration:none;border-radius:8px;">
 Le=C3=A9 el caso completo &nbsp;&rarr;
 </a>
 </td>
 </tr></table>
 </td>
 </tr>
 </table>
 </td>
 </tr>
 <tr>
 <td class=3D"dm-pad" style=3D"padding:28px 34px 30px 34px;background-colo=
r:#0b2e4f;">
 <div style=3D"font-family:'Plus Jakarta Sans'=2CArial=2CHelvetica=2Csans-=
serif;font-size:22px;line-height:26px;color:#5fd3e8;font-weight:800;letter=
-spacing:-0.2px;">DaMap</div>
 <p style=3D"margin:10px 0 0 0;font-family:'Plus Jakarta Sans'=2CArial=2CH=
elvetica=2Csans-serif;font-size:13px;line-height:21px;color:#9fbdd6;">
 Conciliaci=C3=B3n y control financiero para empresas de LatAm.<br>
 <a href=3D"https://us.list-manage.com/_maKe5ZQsNn?e=3D22bfa97bb5&c2id=3D=
7882f710f3c9907c6d70e0f107aa4c69&m=3DS_cTDiUUw7TJQwuQFv4hwOqc1C4C2oKBPxX5BMFUTX9NENUm4GUsULMACp-h" target=3D"_blank" style=
=3D"color:#5fd3e8;text-decoration:none;">damap.tech</a>
 &nbsp;=C2=B7&nbsp; <a href=3D"https://us.list-manage.com/IUxrPIImPpX?e=3D=
22bfa97bb5&c2id=3D7882f710f3c9907c6d70e0f107aa4c69&m=3DA_eVpU8edUftwmCtt2y5JOhQ6NLNxQ_tRp-jJQ4yKkvF7oOyTFbiCuwqsGi7" targ=
et=3D"_blank" style=3D"color:#5fd3e8;text-decoration:none;">LinkedIn</a>
 </p>
 <div style=3D"height:18px;line-height:18px;font-size:0;">&nbsp;</div>
 <table role=3D"presentation" width=3D"100%" cellpadding=3D"0" cellspacing=
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